Product Analytics Instrumentation Course

Learn how to do a best-in-class set up of analytics in your product

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Analytics are critical to accelerating your rate of learning and making the right decisions to unlock business growth.

World leading software companies leverage data and analytics to pick the right projects to pursue, make the right feature changes, and invest in the right areas of their business to unlock revenue and product engagement growth.

Total Curriculum

25 modules

Estimated Time

15 Hours



In this course you will:

  • Learn why doing analytics on the fly isn't a good approach

  • Learn what a Tracking Plan is and how to leverage one to instrument accurate, useful analytics in your products

  • Learn best practices for event naming, property naming, and overall instrumentation approach

By the end of this course, you'll be able to:

  • Understand the benefits of using a plan for analytics instrumentation instead of on the fly tracking

  • Be able to build your own Tracking Plans and work with your team to get them implemented

  • Understand where and how to track different kinds of events depending on your needs

To be able to properly improve what’s working for your business, you have to track what matters. Without a solid plan, it's easy to make mistakes that can leave with you data that isn't able to answer your key business questions. This course will help you instrument analytics successfully the first time and ensure you can properly make data informed decisions on your team.

This course is designed to help product teams set up analytics in a way that will help them build world class products. This course is focused on SaaS but the concepts can be applied to all business models.

Meet the Instructors

Mark Hazlett

Product Manager, Clio

Mark has been working in technology for over a decade. He's been an engineer, a designer and most recently a product manager. He's been a strong proponent of using analytics to make product decisions for years and knows how to use data to inform business efforts in software companies. He's currently a product manager at Clio, the leading legal practice management software solution.

Eric Anderson

Director, Web Engineering, Keen IO

Eric has nearly 10 years of experience building software products. He's an accomplished software engineer who understands how to implement best-in-class analytics for digital products and how to engineer with growth in mind. He currently works on growth projects at Keen IO, an analytics platform for building intelligent applications.

Who is this course for?

Product Managers

Use data & analytics to help guide your team to success. Learn how to perform critical analysis types. Learn how to build frameworks for deciding where to focus your efforts.


Don't fly your business blind. Figure out how to build a performance driven business instead of gut driven. Learn how to measure the impact of business initiatives.

Engineers & Designers

Learn how to use data & analytics to inform how you approach building product. Learn how to make sure what you're building has business impact.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!